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Who Should Join Masters Program in Digital Marketing Course?

Working Professionals
Engineering Graduates
University Students
Entry-Level Candidates
Job Switchers

Keyskills of Masters Program in Digital Marketing Developer

A Digital Marketing course equips learners with skills in SEO, SEM, social media marketing, content creation, and email marketing. It covers tools like Google Ads, Google Analytics, and marketing automation platforms. Learners gain expertise in digital advertising, audience targeting, and campaign optimization to drive brand growth and engagement.

Key Features

Covers the full digital marketing ecosystem, including SEO, SEM, social media, email marketing, and analytics.
Practical assignments and projects to develop real-world skills.
Learn from seasoned digital marketing professionals and industry experts.
Develop skills that align with current marketing trends and employer demands.
Offline classes with optional online support.
Participate in live sessions, peer feedback, and collaborative projects.
Placement support, resume building, and interview preparation.
Earn a recognized digital marketing certificate from Veda IT.

What you'll learn

The Masters in Digital Marketing program at Veda IT is designed to provide in-depth knowledge of digital marketing strategies, tools, and techniques. This course is ideal for individuals looking to build expertise in areas such as content marketing, SEO, social media marketing, email marketing, and analytics. With a focus on both creative and analytical skills, the program prepares you to drive impactful marketing campaigns across digital channels.

Our hands-on approach allows you to work on live projects, learning to plan, execute, and optimize marketing strategies. By the end of the course, you’ll have a strong understanding of key digital marketing tools, performance measurement techniques, and best practices, empowering you to contribute effectively in the ever-evolving digital landscape.

With Veda IT’s comprehensive career support, you will be prepared for roles across the digital marketing spectrum, equipped with the skills to create targeted campaigns, analyze metrics, and make data-driven decisions for enhanced audience engagement and conversion.

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Modules Covered

Overview of Digital Marketing Channels
Customer Journey and Buyer Personas
Setting Marketing Objectives
Developing Marketing Strategies
Key Metrics and KPIs
Market Research Techniques
Brand Positioning and Messaging

Fundamentals of Content Marketing
Creating Content Strategy and Planning
Blogging and Writing for the Web
Content Distribution Channels
Visual Content Creation Basics
Content Optimization for SEO
Performance Measurement for Content

Keyword Research and Selection
On-Page Optimization Techniques
Technical SEO Fundamentals
Off-Page SEO and Link-Building
Local SEO and Google My Business
SEO Tools (Ahrefs, SEMrush)
SEO Performance Tracking and Reporting

Introduction to SEM and Paid Marketing
Google Ads and PPC Campaign Setup
Bidding Strategies and Budget Management
Ad Creation and Copywriting
A/B Testing for Ad Optimization
Campaign Performance Metrics
Remarketing Strategies

Introduction to Social Media Channels
Developing Social Media Strategy
Content Creation for Social Media
Organic vs. Paid Social Media
Managing Social Media Ads (Facebook, Instagram, LinkedIn)
Community Engagement and Brand Voice
Social Media Analytics and Reporting

Fundamentals of Email Marketing
Building Email Lists and Segmentation
Email Campaign Planning and Creation
A/B Testing and Optimization
Personalization and Targeting
Automation with Email Marketing Tools (Mailchimp, HubSpot)
Analyzing Email Campaign Performance

Introduction to Google Analytics
Setting Up and Using Analytics Dashboards
Traffic Analysis and User Behavior
Conversion Tracking and Attribution
Introduction to CRO (Conversion Rate Optimization)
A/B Testing for Conversions
Reporting and Data-Driven Decision Making

Learning Path

Introduction to Digital Marketing Foundations

Explore the core principles and channels of digital marketing for modern businesses.

Developing Content Marketing Strategies

Learn to create and distribute valuable content to attract and retain target audiences.

Search Engine Optimization (SEO) Techniques

Master on-page and off-page SEO strategies to boost website visibility and organic traffic.

Pay-Per-Click (PPC) and SEM Strategies:

Design and optimize paid advertising campaigns to maximize ROI on search engines.

Social Media Marketing for Engagement and Growth

Leverage social media platforms to build brand awareness and drive audience engagement.

Email Marketing Campaigns and Automation

Develop effective email campaigns using tools for personalization, automation, and conversions.

Web Analytics and Conversion Optimization

Use analytics tools like Google Analytics to track performance and improve conversions.

Capstone Project: Integrated Digital Campaign

Plan and execute a comprehensive digital marketing strategy for a real-world project.

Resume Building and Portfolio Development

Build a professional resume and portfolio showcasing your marketing expertise.

Interview Preparation and Career Services

Prepare for success with interview practice, career guidance, and placement support

Potential Roles

Digital Marketing Specialist
Content Marketing Strategist
Social Media Manager
SEO Specialist
PPC Campaign Manager
Email Marketing Manager
Web Analytics Specialist
Conversion Rate Optimization (CRO) Analyst
Brand Marketing Manager
Influencer Marketing Specialist
Digital Advertising Manager
Marketing Automation Specialist
Marketing Analyst
Online Community Manager
Digital Campaign Manager

Start Date20/05/2025
Enrolled100
Lectures50
Skill LevelBasic
LanguageEnglish,Telugu
Quizzes10
CertificateYes
Pass Percentage100%

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Masters Program in Digital Marketing

Learn Digital Marketing Course Certification Course

The Masters in Digital Marketing program at Veda IT is designed to provide in-depth knowledge of digital marketing strategies, tools, and techniques. This course is ideal for individuals looking to build expertise in areas such as content marketing, SEO, social media marketing, email marketing, and analytics.

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